Technology

New Zealand’s wool industry knits itself a fresh image, one pair of undies at a time

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It’s Friday night in rural Alexandra and a dozen high school students are dancing down a makeshift catwalk in woollen underwear, as Ria Mae’s Clothes Off blares from the speakers. Despite New Zealand’s reputation as a sheep-loving nation the country’s wool industry has been in a steady decline since the late 80s, and tonight the locals are stripping off in an effort to revive the country’s national fibre; and make “itchy, scratchy” wool sexy for the first time. “When I first heard this was all […]